Situation 1 - Brand & Identity

property entry

property entry

Indicate the entrance and establish the location.

Considerations

  • Visibility from the road
  • Main entrance or secondary
  • Space available, setbacks
  • Illumination: internal or external
identification

identification

Identify individual buildings with names
and/or numbers.

Considerations

  • Logo application
  • Application method
  • Electric availability
  • Visibility of wall space
tenant listing

tenant listings

Identify multiple occupants or divisions.

Considerations

  • Alphabetical or by location
  • Logos or fonts
  • Number of names
  • Changeability

Situation - Campus Navigation

property entry

primary

Signify entrance and identify destinations.

Considerations

  • Pylon, Post & Panel or monument
  • Preferred materials
  • Recommended size of structure
  • Illuminated or reflective
tenant listing

secondary

Direct visitors to buildings, parking, services, etc.

Considerations

  • Number and position of destinations
  • Decision points
  • Vehicle vs. pedestrian traffic
  • Safety requirements
tenant listing

tertiary

Designate buildings, parking, services, etc.

Considerations

  • In ground and building surface locations
  • Visibility
  • Color and/or symbol use
  • Accessibility and ADA designated areas